That’s My Seat is a hybrid casual logic puzzle game by Rooftop games released on July 22, 2024, and it has been scaling up, making over $480K+ in monthly revenue last month, according to AppMagic.
Let’s take a closer look at the design strategies driving this game’s growth.
Hooked Gameplay
The core gameplay revolves around placing avatars in their correct seats by interpreting riddle-like text hints. While reading can often feel like friction in games, this one flips that notion on its head by using chaotic, humorous, and relatable real-life scenarios to keep players curious and engaged. On top of that, a story mode featuring familiar faces and personal dilemmas adds depth, helping the game build emotional investment by presenting each narrative as a set of broken pieces to solve. Also even the game’s name contributes to its memorability, making it stand out in players’ minds.
Hybrid Utilities
Beyond the core and meta, the game delivers a wide array of LiveOps events as players progress, introducing social layers that enhance competitiveness and leverage loss aversion techniques to boost monetization. There’s also a massive collection of avatars and frames, unlockable through level progression, completing stories and tasks, or direct purchases. Additionally there are daily rewards, daily challenges and leaderboards to keep the loop fresh and rewarding.
Smart Monetization
The game adopts a hybrid monetization strategy that combines both IAP and ads. While banner ads displayed at the bottom can initially feel intrusive—especially when overlapping with text-based gameplay instructions—the game smartly incorporates an ‘Ad Removal’ CTA to convert potential friction into monetization. Beyond that, interstitials appear between levels, and RV ads are tied to boosters, level rewards, retries, and even replaying older daily challenges. Notably, after the first RV use for each booster, usage becomes limited to premium currency, subtly nudging players toward IAPs.
Genre Insights: Logic Puzzles
That’s My Seat is currently leading the logic puzzle genre in the revenue charts, as AppMagic data shows a 1.3% success rate, with only 3 logic puzzle games released in the last year surpassing the $100K/month revenue benchmark. Will we be able see more games like this rising to the top of the charts.
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Original Post: Kavindu Priyanath-LinkedIn
