All in Hole is a hybrid casual Eat & Grow game by Homa, released on June 7, 2024 and it is making $250K+ in daily IAP revenue according to AppMagic.
Let’s take a closer look at the game’s design strategies to understand what’s fueling its growth
Satisfying Core
Controlling a hole that swallows everything in its path and grows larger is both visually satisfying and instantly engaging. To introduce challenge, players must complete objectives within a time limit while avoiding hazards like bombs, adding a light layer of strategy to the experience. Additionally, the game features boosters—available both at the start of a level and during gameplay—and a streak system with progressive rewards to keep the gameplay loop fresh and rewarding
Smart Progression
Progression is thoughtfully layered with increasing depth. Early in the game, players are introduced to daily rewards and level chests to build routine engagement. As they advance, live ops features like races, tournaments, and treasure hunts are added to maintain excitement and long-term interest. Elements such as teams, chat functionality, and life requests add a social layer, creating a sense of collaborative experience. Additionally, unlockable cosmetic packs offer theme-based personalization and visual motivation as players progress further
IAP-Centric Monetization
The game is primarily monetized through IAPs, driven by time restriction and life refill bypasses, and purchasable boosters. It also features an in-game shop, offering a variety of bundles tailored to support a wide range of player preferences
Genre Insights: Eat & Grow
The Eat & Grow subgenre is experiencing accelerated growth but remains highly competitive, with All in Hole currently leading the charts. According to AppMagic, out of 240 titles tracked in this niche, only 7 have surpassed the $100K+/month revenue benchmark—just 2.9%. This raises key questions: Can the core mechanic sustain long-term player interest, or will newcomers need innovation and strategic pivots to stay competitive?
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Original Post: Kavindu Priyanath-LinkedIn
