Jelly Run 2048 is a hypercasual runner by Azur Games, launched in 2021 and it has scaled to over 3M+ monthly downloads, continuing to grow well beyond the peak of the hypercasual era, according to AppMagic.
Let’s explore the design choices behind this good old hypercasual game.
Familiar Core
By combining the familiar 2048 merging mechanic with runner-style gameplay, the game delivers a core experience that feels instantly intuitive to a broad audience. With a variety of obstacles, multiplier gates, and power ups it manages to keep the core loop engaging across both the level-based and endless modes. A minimalistic level map, paired with hard level labelling is used to build anticipation during progression, while leaderboards and highscore system drive competition in endless mode. Additionally, timed thematic events regularly add variety, and the game’s lightweight upgrade system and gacha-based customization bring depth and replayability—without overwhelming players.
Layered Meta
The game introduces multiple meta layers to sustain long-term player interest. One is a “Fill to Reveal” meta which builds curiosity and purpose by allowing players to unlock and construct various structures through core gameplay.This visual progression system—combined with a preview of what’s ahead—fosters a strong sense of achievement and forward momentum. Also, a resource gating is used here to let players engage with the meta elements before core gameplay begins to feel repetitive. To further reinforce engagement, the game includes a mining meta with somewhat passive mechanics, rewarding players with customization options like skins that enhance personalization without disrupting the flow of play.
Smart Monetization
The game follows a monetization strategy, relying primarily on IAAs that are integrated across different game modes. Banner ads remain consistently visible, while interstitial ads appear at level completions in core gameplay, checkpoints in endless mode, and timed intervals in mining mode. Also, interstitial ads in mining mode, rewards players trying to minimize their frustration. The game also makes a strong use of RV ads, offering incentives like revives, upgrades, gacha pulls, energy refills and miner boosts. To further support additional monetization, the game includes ad removal offers, VIP offers, and an in-game shop with various IAPs, providing added value to players.
What stands out to you most in Jelly Run 2048’s approach to blending the accessibility of hypercasual games with the depth of hybrid design to create a more engaging player experience?
Original Post: Kavindu Priyanath-LinkedIn
