Arrows is a casual puzzle game by Miniclip, released in July 2025, and it has scaled to over 200K+ daily downloads, according to AppMagic.
Let’s take a look at what makes this “simple-looking” puzzle game so appealing to players.
Visual Appeal
The game follows the publisher’s signature minimalistic art direction, which pairs perfectly with its ASMR-style gameplay. Soft sound effects, instant feedback, and clean visuals make the experience relaxing and accessible to a broad audience. The game also removes pressure, with no timers or move limits, allowing players to solve puzzles at their own pace. Paired with an auto-save system, it all comes together to deliver a frictionless, anyone-can-enjoy gameplay loop.
Smooth Gameplay
After a simple FTUE, the game gradually introduces depth through deterministic puzzles, each clearly labeled by difficulty so players always know what challenge they’re stepping into. It also includes smart supporting features such as a hint system that only appears when players are idle, an on-demand grid that makes solutions clearer, and a Daily Challenge unlocked at level 20 for those seeking ongoing engagement.
Simple Monetization
The game is primarily monetized through IAAs, with IAPs intentionally kept out of the spotlight. Banner ads appear early and consistently at the bottom of the screen, while interstitials only begin at level 16 to ensure a smooth onboarding experience. RV ads are used for activating hints and reviving after failures. The only available IAP is an Ad Removal offer, which is also discreetly tucked away in the settings.
So what’s next for Arrows? Will the game evolve with additional features, events, or even a light meta layer? Or will it remain intentionally minimal, leaning into its relaxing ASMR appeal?
Original Post: Kavindu Priyanath-LinkedIn
