Some of the most important UI in a mobile game ad isn’t actually part of the game. Ratings, IQ meters,…

Gossip Harbor now generates over $100M in monthly IAP revenue. And 6 other Merge-2 games made over $10M in the…

The hole has become one of mobile gaming’s most recognizable toys. From hypercasual hits like Hole.io to hybrid casual games…

The hybrid casual playbook sounds simple. Acquire players at low CPIs with hypercasual marketability.Then retain and monetize them with casual…

Merge games are one of the fastest-growing segments in today’s Casual Market. But how are these games actually acquiring new…

Last year, Epic Plane Evolution revived an entire genre, generating over $7M in IAP revenue and redefining what was possible…

Smash Fest has generated over 16M downloads and $4M in IAP revenue since its global launch in June. The USP?A…

All in Hole has generated over $130M in IAP revenue, while Hole-io has surpassed 500M downloads. Both use essentially the…

Grand Games made over $17M in IAP revenue last month alone. This is a hybrid casual studio founded in 2024,…

Meowdoku once again showed how a cat theme can help turn a proven gameplay concept into a viral hit. But…

The Casual market may look flat, but that’s only half of the story. Across its biggest pillars, Puzzle, Casino, and…

Learnings generated 67M downloads in June 2026, alongside $11M+ in IAP revenue. But it wasn’t always like this. The publisher…