Thoughts on Trends, Tactics, and Shifts in the Gaming Industry
All in Hole has generated over $130M in IAP revenue, while Hole-io has surpassed 500M downloads. Both use essentially the…
Grand Games made over $17M in IAP revenue last month alone. This is a hybrid casual studio founded in 2024,…
Meowdoku once again showed how a cat theme can help turn a proven gameplay concept into a viral hit. But…
The Casual market may look flat, but that’s only half of the story. Across its biggest pillars, Puzzle, Casino, and…
Learnings generated 67M downloads in June 2026, alongside $11M+ in IAP revenue. But it wasn’t always like this. The publisher…
In 2025, it was nearly impossible to discuss hybrid casual industry without mentioning Rollic. Looking at the first half of…
For years, Puzzle market was dominated by three giants: Match-3, Merge & Blast. They still generate the majority of Puzzle…
Back in 2023, Voodoo openly stated that hypercasual was dead. Since then, the company has been shifting its focus toward…
In the hybrid casual space, puzzle games and battle games continue to be the two biggest focus areas for most…
The release of Gear Fight last year introduced an interesting combination: a gear-based optimization puzzle paired with a We Are…
Pixel Flow has crossed $100M in IAP revenue, becoming the third hybrid casual puzzle game to reach that milestone 🤑…
Castle Busters has quietly become one of the most important releases the Artillery Shooter genre has seen in years. Looking…











