Pick Me Up 3D is a hypercasual arcade game by Azur Games, released on March 9, 2020. This December, the game has skyrocketed in daily downloads, jumping from its usual 40K-60K daily downloads to an impressive 100K+ daily, even peaking at over 250K on certain days.
Let’s delve into what makes this game so compelling
Simple Yet Engaging
The core gameplay is brilliantly simple—touch and hold to accelerate the car. However, it’s not as easy as it sounds. The challenge lies in mastering precision, avoiding accidents, and navigating through cleverly designed obstacles like railway crossings, pedestrian crossings, and traffic jams
Keeping Players Hooked
As players progress, they unlock dynamic environments inspired by different countries, ensuring a visually stimulating and refreshing experience, while the game’s hypercasual progress bar provides players with a clear and tangible sense of achievement. Additionally, it features a garage filled with a wide variety of vehicles for players to unlock and choose from, adding opportunities for personalization and enhanced monetization
Ads, Ads, Ads
The game incorporates a mix of ad types, including banners, interstitials, and rewarded ads. However, sometimes interstitial ads not only interrupt the gameplay but also cause players to lose, resulting in an unpleasant experience. Additionally, the game offers ad removal options and weekly subscription plans, leveraging IAPs to enhance monetization
Data Source: AppMagic
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Original Post: Kavindu Priyanath – LinkedIn
