Blossom Sort is a casual puzzle game by ZeroMaze, released on July 21, 2023, and it has recently scaled up to generate over $50K in daily revenue from IAPs alone, with only 20K-30K daily downloads
When looks at the player base, it appears that the majority are females. But what’s driving these impressive numbers among them?
Let’s take a closer look…
Addictive Gameplay
The core gameplay centers around sorting flowers of the same type into groups of three—a concept that is both simple and strategic. As players progress, they encounter a variety of challenges, such as frozen vases, cobwebs, and even bombs, keeping the experience fresh and engaging. Additionally, the game features unlockable, customizable rooms and flower collections, adding a personal touch that resonates strongly with female players
Fresh Content
Building on its core gameplay, the game excels at providing a steady stream of fresh content to keep players engaged. This includes time-limited gameplay modes, competitive events, and daily challenges. These features not only offer a diverse range of experiences but also create anticipation, keeping players excited for what’s coming next
Smart Monetization
The game employs a mix of ad monetization and IAPs, including features like piggy banks, premium offers, ad-free upgrades, and more. By capitalizing on the fear of missing out (FOMO) through exclusive, limited-time deals, the game successfully encourages players to make purchases, driving consistent revenue growth
Data Source: AppMagic
How do you feel about the game’s clever use of challenges, events, and strategic offers to keep players engaged? Share your thoughts below! And stay tuned for more exciting content.
Original Post: Kavindu Priyanath – LinkedIn
