Capybara Go by Habby is a casual roguelike featuring everyone’s favorite chill animal, the Capybara. It was released on September 27, 2024, and according to AppMagic, it has been generating $900K+ in daily revenue from IAPs over the past few days
Let’s take a look at the design behind this money making machine
Trending Theme
Capybaras are internet icons of chill vibes and the game brilliantly rides this meme wave, as it helps the theme resonate strongly on social media, driving virality. Moreover, it gives players the ability to customize their capybara with skins, mounts, and other accessories, adding a personalized touch to an already trendy theme
Innovative Design
The game masterfully blends social casino mechanics with RPG and text-based adventure elements, creating a rich and immersive experience. Its passive gameplay mechanics allow players to engage at their own pace through skill selection, random events, minigames and daily progressions. Additionally, a variety of side quests, game modes, and upgrades add depth, appealing it to both casual and dedicated players. And let’s not forget the flashy effects and sounds—they bring that casino-style thrill, making every moment feel rewarding and impossible to put down!
IAP Mastery
The game heavily uses an IAP driven monetization approach, with occasional use of some RV ads. However, in some cases these RV offers are paired with IAP incentives, subtly nudging players toward purchases by offering ease and efficiency
What do you think the game could have done even better? I’d love to hear your thoughts! Don’t forget to follow me and stay tuned for more exciting content
Original Post: Kavindu Priyanath – LinkedIn
