Tricky Twist is a casual puzzle game released on December 10, 2024 by ABI Game Studio and in just one month it has amassed 6M+ downloads in total, according to AppMagic
But what makes this game get so much appeal?
Let’s dive into its design and monetization strategies.
Battle-Tested Puzzles
This game borrows heavily from GPlay JSC’s title, Annoying Puzzle Game, a cartoon-style logic puzzle game that continues to achieve 100K+ daily downloads. From puzzle designs and double hint systems to text and audio driven narrative challenges, ABI Game Studio has effectively replicated elements of an already proven formula. Additionally, Tricky Twist features a star-based reward system, which incentivizes players to progress and unlock special levels, keeping them actively engaged
Ads and Ad Removal
The game primarily relies on ad-based monetization, featuring numerous interstitial and RV ads. The inclusion of cumulative ad rewards gives players a sense of purpose for watching ads, although the current reward could be more substantial to enhance its appeal. What stand out the most is their creative use of animated ad removal button, which effectively grabs user attention—an impressive UX tactic. Apart from all these it also feature two more IAPs focused on removing ads, trying to monetize the players who are bothered by consistent ads
What do you think Tricky Twist could improve to keep players even more engaged? Let me know in the comments! And stay tuned for more insights on game design
Original Post: Kavindu Priyanath – LinkedIn
