Jelly Master is a mukbang live-streaming simulation game by Think Different FC, released on October 30, 2024. Over the past seven days, the game has been amassing 100K+ daily downloads, even peaking at 300K+ in a single day.
But what’s behind this massive wave of popularity?
Let’s check out its design approaches.
Visual Appeal
The game features a bright and inviting aesthetic that is tailored to younger audiences, particularly females. With a vibrant theme, immersive atmosphere, and a thoughtfully curated color palette, it grabs attention right from the start. It also includes small customizations (decorations) to further enhance engagement by allowing players to personalize their experience.
Gameplay Modes
The basic gameplay revolves around the concept of eating foods in front of camera as a live mukbang. However, it introduces alternative gameplay modes like: Cooking and Eating, Shopping and Eating, Waitering to keep players engaged by breaking the monotony and offering a fresh, varied experience.
Monetization Approach
The game features a lot of rewarded ads, for level completions, and unlocking customizations and also there are many interstitials popping up time to time. Also there’s a notable use of RVs for gifts during live streams, which unintentionally leads players to click on ads to claim gifts. Apart from these, the game also contains Gacha spins, no ads offers as well.
Data source: AppMagic
Let’s leverage these insights to elevate our games to new heights. Follow and stay tuned for the next game story…
Original Post: Kavindu Priyanath – LinkedIn
