Seaside Escape is a merge-2 puzzle game released by Micro Fun on November 24, 2022 and it has scaled to generate over 600K in daily revenue from IAPs, according to AppMagic.
Let’s explore key design strategies that keeps this game engaging, particularly for its primary audience: female players
Exceptional FTUE
The game starts off with a beautifully animated cutscene that sets up the character’s backstory and the overarching narrative. The opening sequence ends with a compelling cliffhanger, sparking curiosity and encouraging players to explore further. In addition, the game’s visual style and aesthetics are perfectly aligned with its renovation theme, creating an immersive and visually pleasing experience that resonates strongly with its audience
Smart Cross Promotion
At specific points, the game introduces cross-promotion as an in-game event, encouraging players to explore other titles in their portfolio. Players are offered incentivized rewards for downloading and reaching milestones in these games, effectively converting them into payers across different titles while keeping them engaged within the ecosystem. Additionally, the game features a dedicated menu that highlights both their current and upcoming titles, making it easy for players to discover and try new games
Monetization Tactics
Like many merge-2 titles, this game heavily relies on IAPs for monetization. The primary strategy revolves around energy packs, which are integral to the core gameplay. When players run out of energy to complete orders, the game prompts them with options to purchase energy packs, ensuring uninterrupted progress. Additionally, there are enticing daily offers, designed to attract players with affordable entry points, making it easier to convert more players into paying customers
What do you think of these strategies? Let me know in the comments and don’t forget to follow me for more exciting content on games.
Original Post: Kavindu Priyanath – LinkedIn
