Travel Town is a merge-2 casual puzzle game by Moon Active, released on February 12, 2021. According to AppMagic, it has managed to consistently achieve $400K+ in daily revenue over the last year
Let’s delve into the design elements that fuel its success
Core and Meta Gameplay
At its heart, the game features a simple yet engaging core mechanic: merging two identical items to complete orders. While this concept is straightforward, the game introduces a meta gameplay element through the town restoration aspect, adding a layer of satisfaction as players see their time and effort reflected in a vibrant, revitalized town. To enhance immersion, it also incorporates dialogue-driven narratives, creating a more personal connection with the gameplay
Difficulty Curve
The game features a bright, visually rich art style and beginner-friendly levels that ensure a smooth FTUE for all players. However, as players progress, they face more complex orders and challenging boards, accompanied by obstacles like running out of energy and item recharging breaks. These elements slow down player progression while introducing a layer of strategic thinking. Additionally, the energy constraints serve as the foundation for the game’s monetization strategy
Monetization Approach
While the game includes some rewarded ads, its primary monetization model is IAPs. The game offers a variety of IAP options, including daily deals, to entice players. When players run out of energy, the game strategically presents timely IAP popups alongside other offers, subtly encouraging players to make a purchase
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Original Post: Kavindu Priyanath – LinkedIn
