Back in 2023, Voodoo openly stated that hypercasual was dead.
Since then, the company has been shifting its focus toward building higher-LTV games that players keep playing for years.
Looking at the first half of 2026, that strategy seems to be paying off.
H1 2025 vs H1 2026
● IAP revenue: $45M → $108M (2.4x growth)
● Downloads: 394M → 444M (~13% growth)
Newcomers driving growth
A large share of this growth came from newer releases such as Castle Busters, Marble Sort, Sand Loop, and Beads Out. These titles are the result of Voodoo’s continued push into the casual puzzle and mass-market midcore spaces.
A strong back catalog
At the same time, Voodoo isn’t relying solely on new hits. As one of the most experienced publishers in the hypercasual market, its extensive portfolio continues to generate meaningful revenue. Older titles such as Mob Control, Cup Heroes, Collect Them All, and even hypercasual games like Epic Plane Evolution still contribute significantly to the business, alongside a large portfolio of ad-monetized hypercasual games.
New soft launches
During the first six months of 2026, Voodoo soft launched 12 new games: 7 Puzzles, 4 Battles, 1 Idle. While the overall genre mix hasn’t changed dramatically compared to H1 2025 (14 soft launches), the direction within those genres certainly has.
In the puzzle category, Voodoo appears to be following Rollic’s hybrid puzzle playbook while also embracing the conveyor belt puzzle trend with several new titles. Most of the launches were sort puzzlers with deterministic levels, but there were also logic puzzles such as Almanac and Shikaku, Snacky Dash (a more casual take on Gobble Dash) and Block Pals, which closely resembles Block Jam 3D.
On the battle side, one of the most noticeable shifts is Voodoo’s move from PvE-focused battle games toward PvP-first battlers, likely reflecting lessons learned from previous titles. That said, H1 soft launche also included the first person idle RPG, Path of Kings, which was released last year, and Last Extract, a westernized take on extraction shooter RPGs like Dead by Extraction.
What else stood out?
● Revenue from many of Voodoo’s older puzzle titles appears to be declining, while its past midcore games continue to maintain strong momentum, led by titles such as Mob Control and Cup Heroes
● Looking at the external partner studios behind H1 soft launches, most appear to be experienced teams with multiple previous soft launches under Voodoo or other major publishers
It’ll be exciting to see how Voodoo continues to expand its portfolio throughout the rest of the year.
