In 2025, it was nearly impossible to discuss hybrid casual industry without mentioning Rollic.
Looking at the first half of 2026, it seems that last year’s successes are still paying off.
H1 2025 vs H1 2026
● IAP Revenue: $90.5M → $98.7M (+9%)
● Downloads: 73M → 48.8M (-33%)
While downloads have declined significantly, IAP revenue has continued to grow, suggesting Rollic is becoming increasingly focused on higher-value players rather than pure scale.
Puzzle-focused Backlog
Much of Rollic’s IAP revenue continues to come from games launched over the past two years, led by Color Block Jam alongside several other successful hybrid casual puzzle titles.
Soft Launch Lineup
During the first six months of 2026, Rollic soft launched 11 new games: 3 Puzzles, 4 Idle RPGs, 2 TDs, 1 Runner and 1 Sports game. Compared to previous years, these releases show a noticeable shift away from the publisher’s focus on puzzle and runners.
1. Hybrid Puzzles
Car Sort has emerged as the standout performer so far, already reaching $3 RpD in Western markets. All 3 puzzle launches are sort puzzlers, while Car Sort and Pencil Loop also embrace the conveyor belt trend that has been gaining momentum throughout the genre.
2. Hybrid Runners
With Timeline Up continuing to dominate the runner market, Rollic seems to be refining its own formula. Their only runner soft launch this year, Hell Escape, is an iteration of Age Breakers from publisher’s portfolio. So far, it has become Rollic’s second highest-grossing soft launch of 2026, while reaching $1.5 RpD in western markets
3. Idle RPGs
Historically, most of Rollic’s RPG attempts were action roguelikes, with only a few exceptions. However, this year alone they have soft launched four Idle RPGs. Games like Summon Masters and Ball of Ages appear to build on Lessmore’s Forge Masters formula with different battle systems, while Cracker Head and Endless Puncher adapt the familiar hybrid casual idle loop in runner games into themes such as brick breaking and boxing.
4. Tower Defense Games
While Rollic has been experimenting battle games for quite some time, this is the first time those experiments have actually reached soft launch stage (apart from Squad Draw, a strategy game released back in 2024) Interestingly, Spin Siege appears to be a westernized take on Turnaround Adventure, while Infinite Crafter seems to iterate on Endless Crafter, combining Doodle Magic formula with alchemy-themed core loop.
What stands out?
The biggest takeaway is Rollic’s willingness to expand beyond hybrid casual puzzle formula rather than relying on it alone. This is something we also observed in Voodoo’s strategy last week, and it may be a signal for other hybrid casual publishers to follow suit.
It’ll be interesting to see how these new experiments pay off over the coming months.
