Learnings generated 67M downloads in June 2026, alongside $11M+ in IAP revenue.
But it wasn’t always like this.
The publisher started with simple apps and coloring games before gradually expanding into larger and more competitive puzzle genres.
Looking back, a few key releases stand out.
2023
After gaining experience with word games with word wheels, Learnings launched Zen Word. The game went on to generate $27M+ in IAP revenue, making it the second highest-grossing title in the publisher’s portfolio.
2024
Following several tabletop puzzle experiments, they released Vita Mahjong, which has since become the genre’s biggest download successes. The same year, the publisher also entered the growing Match-3 Tile market with Tile Explorer, which is now the second most-downloaded game in the category.
2025
Next came Mystery Town, their first step into Merge-2. The game didn’t reinvent the genre. Instead, it combined proven concepts from genre leaders such as Gossip Harbor and Travel Town. Today, it ranks among the Top 10 highest-grossing Merge-2 games, showing that strong execution can be just as important as innovation when backed by a powerful UA machine.
2026
While its existing portfolio continued to scale, Learnings kept experimenting. It entered the booming Arrow Puzzle trend with Amaze GO!, now the second most-downloaded game in the category behind Miniclip’s Arrows.
Then came Meowdoku, which gave the familiar Queens puzzle formula a cat-themed twist and has already surpassed 10M monthly downloads.
Today, Learnings’ portfolio spans Mahjong, Match-3 Tiles, World Puzzles, Merge-2, Hybridcasuals and even Puzzle RPGs, while still maintaining one of the strongest download businesses in mobile.
The biggest takeaway?
Most of these games didn’t introduce groundbreaking innovations. Instead, they doubled down on excellent execution, small but meaningful twists on proven formulas, and making them more accessible to a wider audience, while leveraging its powerful UA capabilities to scale the winners.
🎯Read the full article here: https://appmagic.rocks/blog/learnings-hypercasual-hits-and-megre
